21 June, 2021

Black Lives Matter: US corporates speak out

Companies are increasingly willing to take a stand on social and political issues. But experts warn that words must be backed up by policies.

Image: Ali Jabber/Shutterstock

As protests continue against the brutal killing of George Floyd by police in Minneapolis, corporate America has felt unable to remain quiet. A slew of companies have made their views heard through press statements, tweets, TV ads, letters to customers and interviews, condemning racism and declaring the need for change. The messaging has underlined the increasing trend for companies to become involved in social and political issues. For many others it will prompt difficult internal conversations about how they should demonstrate their commitment to core values, the messaging they should adopt and what it means to take a stand on such cri

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black lives, black lives matter, brand activism, CEO activism, communications, corporate social responsibility, CSR, diversity & inclusion, Doyin Atewologun, Parker Review, policymaking, social media