Sparky Vivin is senior managing director and the global head of Teneo Research, where his team uses the full suite of approaches from traditional stakeholder research to advanced AI-driven analytics to shape critical strategies for the firm’s clients. Over the course of his career, Sparky has served as a data-driven adviser to clients that include Boeing, GE, Pfizer, PwC, Kleiner Perkins, Facebook, Google, Walmart, Stanford University, the Bill & Melinda Gates Foundation, and the US Chamber of Commerce. Prior to joining Teneo, Sparky was a partner at the Brunswick Group and before that was a senior vice president at Edelman’s in-house research advisory firm for nine years. Sparky began his career as a behavioural neuroscience fellow at the US’s National Institutes of Health where he wrote about ways the brain uses new information to create lasting memories.
