Sparky Zivin

Sparky Vivin is senior managing director and the global head of Teneo Research, where his team uses the full suite of approaches from traditional stakeholder research to advanced AI-driven analytics to shape critical strategies for the firm’s clients. Over the course of his career, Sparky has served as a data-driven adviser to clients that include Boeing, GE, Pfizer, PwC, Kleiner Perkins, Facebook, Google, Walmart, Stanford University, the Bill & Melinda Gates Foundation, and the US Chamber of Commerce. Prior to joining Teneo, Sparky was a partner at the Brunswick Group and before that was a senior vice president at Edelman’s in-house research advisory firm for nine years. Sparky began his career as a behavioural neuroscience fellow at the US’s National Institutes of Health where he wrote about ways the brain uses new information to create lasting memories.

Latest Articles by Sparky Zivin

  1. AI governance

    17 April, 2023

    How to bring AI to the board

    The ready availability of artificial intelligence means that boards need to rapidly get to grips with AI and what it can—and can’t—do.