Negative fallout from one organisation can seep into another via “chairman contagion”, according to a report on reputational risk.
“Chairman contagion”—the process of trouble afflicting a shared chair spreading from one portfolio company to another—is among the key reputational risks identified by chief executives and communications specialists in a new report.
In research that ranges across a host of reputational issues faced by companies and their public relations experts, headhunting firm Cayhill Partners also suggests that the Covid-19 pandemic has created its own reputational risk and highlighted the necessity of good communications.
Based on the assumption that reputation is a significant corporate asset—even though it doesn’t appear on balance sh
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