Companies are navigating one of the most unpredictable periods in modern history. Strategic change at these times is a challenging endeavour.
Covid-19 has left organisations operating in an uncertain world. Boards and employees alike have faced a volatile, complex and ambiguous environment, promising only a challenging future and little guidance on how to remain productive. Normal methods and techniques that enable companies to demonstrate innovation and superior performance have been found wanting. Strategic change during these times is a challenging endeavour that more often than not fails to meet key stakeholder expectations. Reasons for change are varied and new approaches are often perceived as being inconsistent with others’ values and benefits. This in turn triggers negative emotions that can adversely impact the implementation of change. In addition change process