Last week news outlets were filled by stories of Twitter’s clash with Donald Trump over the president’s tweets. While somewhat overtaken by recent events, the collision highlights how corporate leaders have felt compelled to step in to the political arena to both defend corporate reputation and, as commentators often observe, fill the void left by political actors. The conflict began with Twitter’s decision to add warning labels to three of President Trump’s tweets. The first two, on 26 May, involved adding a “fact checking” warning to claims made by the president that postal ballots would lead to voter fraud. The next involved a declaration attached to the now notorious Trump tweet in which he proclaimed that “when the loo