Making strategy is a process that can generate friction—and can also be a positive force to help an organisation adapt and respond to unexpected events.
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Strategies never go according to plan. The strategy guru Igor Ansoff referred to "turbulence" in the strategic environment which forces plans to be reshaped and rethought as events unfold. But what is true of the strategy itself is also true of the process of strategy making in the first place. As the board of Libraries Unlimited discovered, making strategy is a process that can generate friction and can also be a positive force to adapt and respond to events.
Creating a strategy
Early in 2020, the board of Libraries Unlimited, a charity representing over 50 libraries across Devon and Torbay, discussed refreshing its strategy. With a new ch
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