“God did not create the corporation,” says Lady Lynn Forester de Rothschild. And in that rather emphatic statement you have the philosophy underpinning the many projects currently attempting to convince investors or company boards that they should be thinking differently about capitalism. Lady Lynn leads one of the most high-profile of those efforts. As chairman of the Coalition for Inclusive Capitalism she is campaigning to bring about a change in the nature of business so that it creates broad-based prosperity. To do that, one has to recognise that the corporation is a construct created by society.