Integrated implementation: Tim Haywood
Interserve has become a golden example of integrated reporting. Group finance director Tim Haywood talks about the pain of implementing integrated reporting, and the need for measures of substance.
It’s blunt but it sends a message. When asked to reflect on his company’s experience of implementing integrated reporting, Interserve’s group finance director, Tim Haywood, insists the “reporting” process cannot be separated from integrated “thinking”.
“An integrated report without integrated thinking is like putting lipstick on a pig,” he says. Haywood’s colourful statement is another way of saying you have to practice what you preach when it comes to integrated reporting, the reporting methodology designed to get companies thinking deeply about their long-term sustainability.
“An integrated report with
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