Insurance and investment company LV= has announced the appointment of Simon Moore as its new chair.

Moore has had a 30-year career spanning a wide range of financial institutions, including Lloyds Banking Group, Chase Manhattan Bank, ABN AMRO, Barclays Bank and the Confederation of British Industry (CBI). He is currently chair at PCF Group, RCI Bank UK and Cambridge & Counties Bank.

Moore will succeed interim chair Seamus Creedon, who will continue in his role as a non-executive director on the LV= board.

Creedon commented: “I am delighted that Simon has agreed to join the board at LV=. As well as his extensive commercial and technical knowledge of the life insurance sector and financial services, he has a strong track record helping businesses to grow and prosper for all stakeholders, including as chair of the specialist Cambridge & Counties Bank, and is the right candidate to lead LV= into the future.

“It has been a privilege to serve as interim chair since February and I very much look forward to working with Simon to ensure a smooth handover.”