The public are losing faith in politicians to solve their problems and are increasingly looking to employers and business leaders to take a stand on societal issues, according to the latest Edelman Trust Barometer.
Big corporations have traditionally been seen as a bogeyman by people fighting for social and environmental change. But the latest annual Edelman Trust Barometer, which researched 33,000 citizens across 27 global markets, found that three-quarters trust their employer “to do what is right”, ahead of non-governmental organisations (57%), business (56%), and media (47%). Some 76% expect CEOs to take a stand on challenging issues.
So what is going on? The research finds that a lack of trust in major institutions is particularly strong among the gene
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