14 May, 2021

Why culture matters with digital start-up collaboration

Digital collaboration between a large, traditional company and a technology start-up could be the beginning of a beautiful relationship—as long as careful consideration is given to the compatibility of corporate culture and values.

Buying a technology start-up could be a fast-track to digital success for a large traditional business, or a way to avoid becoming obsolete. But culture clashes mean that digital acquisitions by non-digital companies are prone to failure even when standard due diligence practices are followed. “Compatibility of corporate cultures is often the weakest link,” says David Herbinet, partner and global assurance leader at Mazars. “The standard due diligence process covers legal, financial and commercial issues but the cultural match of the acquire

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