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24 June, 2025

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Tag: purposeful business

Sign on a branch of a closed McDonald's in Moscow

Corporate sanctions against Russia indicate a new level of social responsibility

McDonald’s, IKEA, Apple are some of the well-known corporations making a stand against Russia. And this is about more than just good PR.

CEO looking over a cityscape at daybreak

Company purpose is more than a marketing slogan—it’s a new philosophy

Embedding company purpose requires businesses to think about every process their organisation operates—and accept that there will be trade-offs.

Sign outside Old Trafford

Super League debacle gives ‘fresh impetus’ to campaign for company law reform

Institute of Directors points to the collapse of the European Super League proposal as evidence of the need to reform directors’ duties.

Megaphone on green background

Six key areas of brand activism—and how your company can speak out

After the Capitol riot many US firms felt they could not stay silent. Brand activism is on the rise and boards should be aware of its power.

CEO facing performance-related pay target

CEO pay incentives reflect board priorities—and its still shareholder returns

While there are signs of change, our research shows that shareholder primacy continues to underpin performance-related CEO pay.

Man holding a question mark

Watchdog’s ire provoked by ‘vague’ purpose statements

Research by the FRC finds 62% of companies cannot articulate connections between their purpose, values and strategy.

Coloured lines unite to form red arrow

Business leaders want incentives to spur switch to ‘purposeful’ companies

British Academy study reveals 63% of firms are taking steps to become more purposeful, while 55% think there should be government incentives.

network of pins and string

The PEP framework: how business can harness the power of purpose

By tapping into corporate purpose and individual management style, PEP fosters outcomes that benefit all stakeholders in a corporate ecosystem.

Professor Colin Mayer, British Academy

Business ‘will fundamentally change’ as result of Covid-19 crisis

Professor Colin Mayer says business is experiencing an “existential crisis”—and firms that can define their purpose will come out on top.

Professor Colin Mayer, British Academy

No more business as usual: Professor Colin Mayer, Saïd Business School

The British Academy fellow on how business purpose has moved from the slipstream to the mainstream—and how firms with defined values are best placed to survive the current pandemic.

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