Direct Line Group has announced Adam Winslow is to be appointed as CEO, succeeding Jon Greenwood who has been acting chief executive since January this year.

Since May 2021, Winslow has led Aviva’s UK and Ireland general insurance business and, prior to this, he was CEO of Global Life at AIG Life and Retirement (now Corebridge).

Winslow serves on the board of the Association of British Insurers and is a non-executive director at Pool Re.

Jon Greenwood will remain as acting CEO until Winslow joins, and will work with him to ensure a smooth handover. Greenwood chose not to pursue the role of CEO in order to develop a portfolio career; he intends to step back from his executive career and pursue other opportunities, including non-executive roles.

Danuta Gray, chair of Direct Line Group, said: “The board is delighted to announce that Adam Winslow is to be our new CEO. Adam has deep expertise in the UK general insurance market and significant leadership experience, spanning two decades across personal and commercial lines insurance. The board conducted an extensive search and Adam Winslow stood out for his strategic understanding of the sector, outstanding track record of leading high performing businesses and his focus on driving operational excellence to consistently meet customer needs.

“The board and I look forward to working with Adam in providing high-quality insurance to our customers through our platform of powerful brands and targeting attractive and sustainable returns for shareholders. I would like to thank Jon Greenwood for stepping up as acting CEO, where he has shown commitment, leadership and focus to improve business performance and for his leadership of the successful commercial function before that.”