Sports brand PUMA has appointed Arne Freundt as CEO of the company and chairman of PUMA’s management board, taking over in January from Bjørn Gulden, whose mandate expires at the end of this year.
Freundt has worked for PUMA in Germany for more than ten years and has been a member of the management board as chief commercial officer since June 2021. During his time at PUMA, he has held various positions and was responsible for the corporate strategy, the global direct-to-consumer business and the EMEA region as a general manager. Freundt has also worked for Siemens in Munich.
Héloïse Temple-Boyer, chair of the supervisory board of PUMA, said: “In Arne Freundt, we have a recognised leader within the company, taking over as CEO. He has been a designated candidate and is the ideal choice to continue PUMA’s very successful path and to further accelerate the company’s momentum. He carries the PUMA family in his heart, and will ensure that PUMA continues to be the best partner for PUMA’s retailers, suppliers and athletes.”