It’s time to recognise that sustainable development is a strategic issue that can secure the future of business, as well as securing a better future for people and planet, says Jonathan Labrey of the IIRC.
We need to turn our approach to sustainable development on its head. We need to get it out of our minds that committing to sustainable development is about doing good or channelling resources to a sustainability team that does great work, but ultimately sits as a separate wing of your business. In reality, sustainable development is about securing your business’s future. It’s about ensuring you are identifying, isolating and managing risks and taking advantage of opportunities. It’s about making sure you have a great workforce and a business model that can survive in its external environment. Increasingly, committing to sustainable development is no longer an option. Sustainable development is a strategic issue—it is about whether