Liri Andersson is the founder of This Fluid World, a boutique business and marketing consultancy that enables global organisations to understand, navigate and commercially exploit a changing business and marketing environment. Since its inception in 2009, This Fluid World has acted as an advisor of many global brands such as Nestlé, General Mills, Nespresso, Crédit Agricole, IKEA, Danone, and Bacardi. Liri is a guest lecturer at INSEAD’s Executive Programme, and presenter at the 2015 Global Business Leaders Conference, Abu Dhabi.
With the digital revolution about to present "the greatest disruption to both leadership and governance in the entire history of business", there are ways that boards can prepare for the new digital economy and not be left behind.
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