Liri Andersson

Liri Andersson is the founder of This Fluid World, a boutique business and marketing consultancy that enables global organisations to understand, navigate and commercially exploit a changing business and marketing environment. Since its inception in 2009, This Fluid World has acted as an advisor of many global brands such as Nestlé, General Mills, Nespresso, Crédit Agricole, IKEA, Danone, and Bacardi. Liri is a guest lecturer at INSEAD’s Executive Programme, and presenter at the 2015 Global Business Leaders Conference, Abu Dhabi.

Latest Articles by Liri Andersson

  1. boardroom, businessman, digital business, digital storm

    15 August, 2017

    Digital transformation: how boards can weather the storm

    With the digital revolution about to present “the greatest disruption to both leadership and governance in the entire history of business”, there are ways that boards can prepare for the new digital economy and not be left behind.
  2. digital communication, digital leadership

    15 May, 2017

    Eleven leadership guidelines for the digital age

    The old ways of running a company won’t cut it in a digital world, argue Liri Andersson and Ludo Van der Heyden of INSEAD.
  3. Airbnb disruptive technology

    10 February, 2017

    Three ways to get ahead of the digital competition

    Leaders seeking to capture value and gain a competitive edge in the digital age need to expect the unexpected.