Tag: public relations
How to beat short selling activism
What would you do if your company was targeted by short-selling activist investors? Communication is vital to prevent reputational damage.
Consumers judge a company by its ‘morality’
Academics studying comments on Twitter find attitudes to brands are shaped by public perceptions of an organisation’s scruples.
Corporate world urged to show its ‘ethical credentials’
The public perception of ethical standards in companies has improved little, a survey by the Institute of Business Ethics finds