Tensie Whelan, Distinguished Professor of Practice for Business and Society, is the Founding Director of the NYU Stern Center for Sustainable Business, where she is bringing her 25 years of experience working on local, national and international sustainability issues to engage businesses in proactive and innovative mainstreaming of sustainability. As President of the Rainforest Alliance, she built the organization from a $4.5 million to $50 million budget, transforming the engagement of business with sustainability, recruiting 5,000 companies in more than 60 countries to work with Rainforest Alliance. She transformed the Rainforest Alliance into an internationally recognized and credible brand. Her previous work included serving as Executive Director of the New York League of Conservation Voters, Vice President of the National Audubon Society, Managing Editor of Ambio, a journal of the Swedish Academy of Sciences, and a journalist in Latin America.