This is a practical guide to obtaining loan, bond and equity funding. The Association for Financial Markets in Europe (AFME), which represents banks active in wholesale financial markets, has keen insights into the practical issues surrounding SME fund raising. In this guide, we report the type of criteria typically used to make credit and investment decisions, which vary depending on business profile, sector of activity and type of finance provider, and the credit and investment information usually required. By understanding how providers of loans, bonds and equity evaluate your business, you will have a better chance of finding the finance you need on the best possible terms.