This report provides guidance to boards of directors on how to enact purpose. It draws on research findings from different academic disciplines together with best practice insights from some of the UK and continental Europe’s leading businesses and institutions.

It is a first in a series of reports capturing views of a range of organisations from the world’s largest economies. It aims to provide boards and senior executives with a simple framework to govern purpose.

By following the guidance included in this report, boards and senior executives will be better able to put purpose intent into practice, demonstrating how purpose informs strategic choices and delivers value for a range of stakeholders.