After a year of unprecedented disaster and turbulence—the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability—the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Adding to this is a failing trust ecosystem unable to confront the rampant infodemic, leaving the four institutions—business, government, NGOs and media—in an environment of information bankruptcy and a mandate to rebuild trust and chart a new path forward.
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2023 Edelman Trust Barometer
The 2023 Edelman Trust Barometer is the firm’s 23rd annual trust and credibility survey. The research was produced by the Edelman Trust Institute and consisted of 30-minute online interviews conducted in November 2022. Our online survey sampled more than 32,000 respondents across 28 countries. ...
Brought to you by Edelman
Edelman Trust Barometer 2021
After a year of unprecedented disaster and turbulence—the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability—the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders ar...
Brought to you by Edelman
2020 Edelman Trust Barometer
The 2020 Edelman Trust Barometer is the firm’s 20th annual trust and credibility survey. The survey was powered by research firm Edelman Intelligence and consisted of 30-minute online interviews conducted between 19 October and 18 November 2019. The online survey sampled more than 34,000 responden...