Few leaders are in any doubt that digitization is reshaping business in the most fundamental ways. And yet there are
major gaps between knowing and doing. Especially in non-tech organizations, digital representation at board level has
remained low over the past few years. The digital picture is out of focus and multiple questions still surround its purpose and implementation. And in the background, young, agile digital organizations will continue to consume the market share of legacy players.
And yet there is everything to play for. As non-technical organizations continue to face difficulties in bringing digitization alive and fulfilling its vast potential, this study takes a look behind the scenes of non-tech companies as experienced by the people at the forefront of change.