After a year of unprecedented disaster and turbulence—the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability—the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders ar...
The 2020 Edelman Trust Barometer is the firm’s 20th annual trust and credibility survey. The survey was powered by research firm Edelman Intelligence and consisted of 30-minute online interviews conducted between 19 October and 18 November 2019. The online survey sampled more than 34,000 responden...
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