Samuel Tosin Lawal is a researcher at IBE, playing a crucial role in supporting the development, delivery, and dissemination of both internal and external research and advisory projects. Sam's passion lies in harnessing the potential of both quantitative and qualitative data to foster a culture of ethical considerations within business practices and policies, ultimately contributing to a broader societal impact. Before joining IBE, Sam held the position of research officer for the University of Reading's Research Culture Project. Additionally, Sam worked part-time as an associate lecturer at Henley Business School. At the University of Reading, his doctoral thesis investigated the malleability of public attitudes and behaviours to organisational stories incorporating stakeholders' perspective.