Nirmalya Kumar is a distinguished fellow at the INSEAD Emerging Markets Institute, and a visiting professor of marketing at London Business School. Most recently, he became a member of the Group Executive Council of Tata Sons and strategy thought leader at the group. Nirmalya has written six books, five of which are published by Harvard Business Press: “Marketing as Strategy” (2004), “Private Label Strategy” (2007), “Value Merchants” (2007), “India’s Global Powerhouses” (2009), and “India Inside” (2012). Nirmalya is an outlier among marketing professors, having accomplished the rare feat of publishing six articles each in both the Journal of Marketing Research and the Harvard Business Review. His publications have attracted more than 8,000 citations on Google Scholar.