Joerg Niessing
Joerg Niessing is a senior affiliate professor of marketing at INSEAD and is passionate about bridging the academic and the business world on topics related to digital transformation, marketing, branding, customer centricity, and data analytics. He is a globally recognised expert on branding and digital strategy and is known for his work on digital transformation of the customer experience.
Latest Articles by Joerg Niessing
-
27 August, 2020
The state of AI-driven digital transformationWith a holistic digital transformation strategy, AI can help businesses become more adaptive, creative, flexible and innovative.