James Payne is head of Forum for the Future's transformational strategies work globally, helping the organisations move towards regenerative, net positive goals and pursue ambitious system change strategies. Pioneering organisations can create systemic impacts and catalyse positive change far beyond their direct sphere of control. To do this we help them understand the opportunities, and how to unlock them. Our Challenge Labs work with partners to address complex sustainability challenges, such as climate change, sustainable nutrition, value chains & livelihoods and shifting to a circular economy. I have bridged strategy, marketing and sustainability disciplines through two decades in both consultancy and industry roles. I started my career in Diageo, initially in marketing roles in Ireland, before moving to global communications, innovation and strategy roles in London.