Gleb Tsipursky

Gleb Tsipursky is CEO of the AI consultancy Disaster Avoidance Experts. Dr Tsipursky—called the “Office Whisperer” by The New York Times—helps tech-forward leaders stop overpaying for AI while boosting engagement and innovation. He has authored seven books in total, including ‘The Psychology of AI Adoption at Work: From Resistance to Results’ (2026); ‘ChatGPT for Leaders and Content Creators: Unlocking the Potential of Generative AI’; and ‘Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage’. His two global bestsellers are: ‘Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters’ and ‘The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships’. He has spent more than 20 years consulting, coaching, speaking, and training for innovative startups, major nonprofits, and Fortune 500 companies. This followed 15 years in academia as a behavioural scientist.

Latest Articles by Gleb Tsipursky

  1. AI behaviour

    5 August, 2026

    How do you measure AI adoption?

    It’s easy to produce metrics on AI software deployment, but these are pointless without tracking changes in behaviour.