Moments Lab has announced the appointment of board member Jean-Philippe Maheu as chair of its board of directors. Moments Lab’s clients include Amazon Ads, Sinclair, and Banijay Entertainment. Maheu joined the Moments Lab board in 2023.

Maheu is also an adviser and board member for companies that include Madison Logic, VidMob, PlayVS and the Mobile Marketing Association (MMA). He serves on the Director’s Council of the Hawaii Institute of Marine Biology.

Maheu was formerly global vice president of advertising sales at Twitter and a senior adviser to the MIT Center for Constructive Communication, as well as having served as an adjunct professor at Columbia Business School.

Prior to Twitter, Maheu was CEO of Bluefin Labs, a venture-backed data company acquired by Twitter in 2013. Earlier roles include CEO of Publicis Modem, chief digital officer of Ogilvy & Mather, and CEO of Razorfish. He began his career in strategy consulting at A.T. Kearney in the U.S. and France.

“JP’s appointment as chairman reflects our shared ambition to scale Moments Lab globally while deepening our presence in the US,” said Philippe Petitpont, CEO and co-founder of Moments Lab.

“Our mission is to help organisations speed up every step of the video lifecycle—from creation to discovery—with multimodal and agentic AI. JP’s combination of strategic vision and operational experience will propel our strategy forward.”