AO World plc has announced the appointment of Sophie Tomkins as an independent non-executive director of the company with effect from 1 September 2025.

Tomkins brings extensive board-level experience, currently serving as a non-executive director at Wilmington PLC, Virgin Wines UK PLC, and System1 Group PLC. She was previously a non-executive director of Hotel Chocolat Group plc, the SnowFox Group, Cloudcall Group plc and Proactis Holdings plc. Her background in finance, combined with a strong commitment to customer service excellence, will be a valuable asset to AO.

Tomkins will join the board’s audit and nomination committees, with a view to her succeeding Shaun McCabe as AO’s audit committee chair over time, as part of AO’s succession planning.

Commenting on the appointment, Geoff Cooper, chair of AO, said: “We are delighted to welcome Sophie to the Board. Her broad experience across listed companies and financial markets will be valuable as AO continues to deliver on its strategic objectives.”