Skip to content

8 December, 2025

  • My Account
  • Subscribe
  • Log In
  • Log Out

Board Agenda

  • Governance
  • Strategy
  • Risk
  • Ethics
  • News
  • Insight
    • Categories

      • View all
      • Governance
      • Strategy
      • Risk
      • Ethics
      • Board Expertise
      • finance
      • Technology
    • uk plc

      Is UK PLC at an ethical crossroads?

      How boards can combine a strong commercial strategy with leadership that sets a standard for...

    • broadridge webinar

      Investor engagement in the age of AI: Why boards must act now

      From predictive analytics to year-round dialogue, our expert panel reveals how technology is transforming investor...

    • AI

      How to gain competitive advantage from AI

      Organisations ‘won’t derive the full benefits until the data foundations are there’. AI expert Sofia...

  • Comment
      • View all
    • uk plc

      Is UK PLC at an ethical crossroads?

      How boards can combine a strong commercial strategy with leadership that sets a standard for...

    • AI How to gain competitive advantage from AI

      Organisations ‘won’t derive the full benefits until the data foundations are there’. AI expert Sofia...

    • autumn budget The role of the board when the budget strikes

      It’s time for businesses to weigh up the content of the autumn budget delivered this...

  • Interviews
      • View All Interviews
      • Podcasts
      • Webinars
    • AI How to gain competitive advantage from AI

      Organisations ‘won’t derive the full benefits until the data foundations are there’. AI expert Sofia...

    • collaboration The future board: What skills will define the next generation of NEDs?

      A webinar panel of leading governance experts explore what excellence looks like in today’s boardroom—and...

    • Businessman pressing a cybersecurity lock Cyber security ready for focus on ‘external threat landscape’

      The latest Governance Watch podcast hears how cybersecurity is about to go through a paradigm...

  • Board Careers
  • Resource Centre
      • White Paper Downloads
      • Book Reviews
      • Board Advisory & Corporate Services
    • Reimagining the Way the World Works 2025

      Forum for the Future sustainability report, showcasing examples of organisations or communities that are reimagining...

    • Forvis Mazars global 2025 cover

      Growing Global: Harnessing the power of reporting and data insights 2025

      In this report, Forvis Mazars explains how embracing, bolstering and applying reporting will help businesses...

    • UN SDG Trailblazers cover

      Trailblazers & Transformers:  UK business sectors redefining sustainability 2025

      This UN Global Compact report examines six sectors that will shape the UK’s progress on...

  • Events
  • Search by topic
    • Governance
    • Strategy
    • Risk
    • Ethics
    • Regulation
    • ESG
    • Investor Relations
    • Careers
    • Board Expertise
    • finance
    • Technology

4 tips for finding growth when you’re under pressure

by Dominic Schofield

Some organisations merely hope for the best in difficult times, but a proactive response will yield better results.

growth

Image: AfricaWildlife/Shutterstock.com

If you’re running a company or sit on the board of one, you’re likely dealing with several—or all—of the following headaches: a flatlining economy; a gridlocked Europe caught between regulatory ambitions and the need for companies to grow; global tariffs that threaten to upend supply chains; and several ongoing wars. And that’s before you look at your to-do list and realise you still have to complete a 100-page pre-read before next quarter’s meeting.

Think of wildebeest running away from a lion. The goal is not to outrun the lion: it’s to outrun the other wildebeest.

In such an uncertain and chaotic environment, conventional wisdom may lead you to believe there aren’t many growth opportunities and that staying afloat is all that matters. For some businesses, that absolutely is the strategy—keeping the show on the road. But for others, there’s an opportunity to grow so long as they recognise the ballpark in which they’re playing, and what risks they must manoeuvre around.

In a forthcoming survey on risk from Korn Ferry, CEO and board members said they were least confident about their firm’s ability to manage geopolitical risk, with only 21% saying they were “extremely” or “very” confident. That’s less confidence than they report having in their capability to handle economic volatility or the emergence of artificial intelligence.

I’m not surprised by these levels. Between the burdens of regulatory and societal complexity and geopolitical instability, it can seem like there’s plenty of rhetoric about growth but not enough levers to pull. In today’s environment, the real work of growing amid uncertainty lies in execution—not necessarily in strategy.

Think of wildebeest running away from a lion. The goal is not to outrun the lion: it’s to outrun the other wildebeest. Here’s how to do that today.

1 Get clear about your sector’s reality

In times like these, execution is highly dependent on the sector you operate in. Retailers, for example, are dealing with tariff and supply chain concerns while continuing to fight for a larger consumer wallet share. Energy companies, meanwhile, are being pulled into regulatory battles and, in a number of markets, having to scale back on aggressive renewable energy ambitions. Indeed, Korn Ferry’s survey showed that industry confidence varied quite a bit.

Not surprisingly, tech leaders are quite confident (75%) in their ability to manage AI risk, compared with 37% of respondents overall. Financial services leaders, meanwhile, lead in confidence in talent and skills (61%), but show low confidence when it comes to geopolitical risk (17%).

The upshot: it’s key to know your terrain and understand what growth actually looks like in that area.

2 Sharpen your operations with care

In a slow-growth environment, controlling costs becomes a lifeline. But too many times, companies are in danger of cutting too hard—and into the muscle of the enterprise. Cutting just to cut won’t get you far, but cutting to be as efficient as possible without undermining core capabilities will. It’s time to be disciplined and make sure processes are tight and teams are lean.

3 Constant communication, minimal opacity

Uncertainty often leads us to want to keep a closer tab on things, so it’s not surprising that some boards and C-suites may have the desire to meet more. But I urge you to be careful here. Now isn’t the time to meet more, but to ensure there’s a constant feedback loop occurring between the board and top management. Think of how top military personnel communicate during a war operation: there’s a constant feed of information coming in from various sources, but not as many formal sit-downs. The former can enhance trust, while the latter can diminish it.

Sometimes, the best thing a company can do is ask bigger, better questions about what success looks like.

It’s also a time to ensure you’re engaging with employees. Between economic fluctuations and the advent of AI, many workers feel they lack job security, much less a feeling of engagement. Our survey found engagement has dropped in terms of priorities for leaders, with only 20% saying that driving engagement is a top leadership skill. That’s not a good thing because if leaders are asking more of people these days—which they are—it’s critical that they make sure people are engaged for the sake of productivity and for generating loyalty.

4 Ask bigger questions about what winning looks like

Sometimes, the best thing a company can do is ask bigger, better questions about what success looks like in a time of uncertainty. After all, leaders can’t come up with good solutions if good questions aren’t asked. For some businesses, asking about exiting a sector because growth has become structurally impossible may be advantageous. For others, it may be asking questions about where to double down in market share. There’s no failure in exiting or in taking a step backwards, so long as it sets you on the right path.

Remember, you don’t need to outrun the lion. But you do need to run.

Dominic Schofield is managing partner of Board & CEO Services at Korn Ferry.

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Mail

Related Posts

  • US firms look to bring geopolitical expertise on board
    August 8, 2024
    geopolitical expertise

    As ‘geoeconomics’ moves into the forefront of corporate risk awareness, the effects are being felt at company level.

  • What do conflict and geopolitical uncertainty mean for business?
    November 17, 2023
    geopolitical uncertainty

    An expert panel discussed their view of global trends for the business world as the end of 2023 draws nearer.

  • Listen up—and get a feel for future risk
    December 5, 2022
    future risk

    In a world rife with conflict, boards can develop valuable strategic opportunities from the geopolitical knowledge of their general managers.

  • A future-fit business for the decade ahead
    March 14, 2025
    business crisis

    With a world in ‘polycrisis’, board leadership on sustainability will be critical for competitiveness and long-term viability.

Search


Follow Us

Most Popular

Featured Resources

wef global risks 2025

The Global Risks Report 2025

The 20th edition of the Global Risks Report reveals an increasingly fractured global...
Supply chain management cover

Strategic Oversight in Supply Chain Management: A Guide for Corporate Boards 2025

Supply chains have become complex, interdependent and opaque and—according to research...
OB-Cyber-Security

Cyber Security: What Boards Need to Know

Maintaining firewalls, protecting servers and filtering malicious emails rarely make...

C-suite barometer: outlook 2025 - UK insights

Forvis Mazars draws UK insights from its global study and looks at UK executives’...

The IA’S Principles Of Remuneration 2024 2025

This guidance from the Investment Association is aimed at assisting remuneration...
Diligent 2024 leadership tech cover

Leadership, decision-making & the role of technology: Business survey 2024

This research report by Board Agenda and Diligent sheds light on how board directors...

Director Reference Guide: Navigating Conflict in the Boardroom

The 'Director Reference Guide' on navigating conflict in the boardroom provides practical...
Nasdaq 2024 governance report cover

Nasdaq 2024 Global Governance Pulse

This Nasdaq survey gathered data from more than 870 board members, executives, and...

Becoming a non-executive director (4th edition)

Board composition is the subject of much debate, while the role of the non-executive...
art & science brainloop new cover

The Art & Science of Creating an Effective Board

Boards are coming under more scrutiny and pressure than ever before from regulators,...
SAA First time NED guide

First Time Guide for Non-Executive Directors

The role of the non-executive director has never been more vital: to advise, support,...

SUBSCRIBE TODAY

Stay current with a wide-ranging source of governance news and intelligence and apply the latest thinking to your boardroom challenges. Subscribe


  • Editors & Contributors
  • Editorial Advisory Board
  • Board Advisory & Corporate Services
  • Media Marketing Solutions
  • Contact Us
  • About Us
  • Board Director Network
  • Terms & Conditions
  • Privacy Policy
  • Cookies

Copyright © 2025 Questor Media Group Ltd.

  • Terms & Conditions
  • Privacy Policy