Prudential plc has announced the appointment of Guido Fürer as a non-executive director, with immediate effect. He will also join the board’s audit and risk committees. Prudential provides life and health insurance and asset management in 24 markets across Asia and Africa.
Fürer has extensive international experience of the insurance and asset management industries. His 25-year career at Swiss Re Group included 11 years as group chief investment officer and member of the global executive committee, heading up the global asset management division, as well as a term as country president, Switzerland, and chair of the group strategic council.
Prior to joining Swiss Re, Fürer held leading positions at Swiss Bank Corp/O’Connor and Associates in options trading and capital markets.
Between 2018 and 2022, Fürer was a non-executive director, and chaired the group risk committee, of FWD Group, gaining insight into various of Prudential’s key markets. He is currently a non-executive director of Baloise Group and chair of its risk & investment committee.
Shriti Vadera, Cchair of Prudential, said: “Guido brings a wealth of knowledge and expertise, including in respect of asset management, insurance and asset-liability management, from both a distinguished executive career and from his global board experience. I am delighted to welcome him on to the Board”.



