Clothing retailer Superdry has announced that Lysa Hardy is to be appointed to its board as an independent non-executive director.
Hardy, a marketing specialist in multichannel, consumer brands and CRM/loyalty, is currently chief marketing officer and executive director at Hotel Chocolat. She is also a director of Beauty & Vitality, a skincare start-up.
Hardy has previously held executive roles at T-Mobile, Holland & Barrett and Joules, and was a non-executive director of Raven Property Group Limited.
Peter Sjölander, chair of Superdry’s board said: “On behalf of the board, I am delighted to welcome Lysa as our new non-executive director. Her depth of experience in digital marketing and global business transformation will enhance the board’s skillset as we continue to deliver on our strategic objectives.”