Mirriad, an advertising company that uses AI to insert ads and products into pre-existing videos, has appointed Lois Day and Nicole McCormack as non-executive directors.
McCormack is currently general manager, advertising and commerce, at TeamSnap in Los Angeles, having previously been head of advertising partnerships at Quibi, and senior vice president revenue strategy and operations at Flipboard.
Day is an investment director in the Deep Tech team at IP Group. She was previously head of technology co-investments in the capital markets team at IP Group. Prior to this, she spent a decade in investment banking, including as an executive director at Goldman Sachs and a vice president at Rothschild. She joins the board as a non-executive director on an interim basis, and will also be a member of the audit and remuneration committees.
John Pearson, non-executive chair at Mirriad, said: “These high-quality appointments strengthen our board and reflect the company’s strategic focus on the US. Nicole’s deep industry experience, with particular expertise in emerging forms of advertising, means she is a fantastic fit as we work to scale the Mirriad proposition. Lois brings cutting-edge technology expertise and extensive fundraising experience, which we anticipate will similarly help the company achieve its long-term objectives.”