Maternity fashion brand Seraphine Group has appointed Lee Williams as chief financial officer and an executive director of the company.
Williams is currently CFO and company secretary at French Connection Group. He was previously group director of finance at ASOS, including nine months as interim CFO.
He will join the company in the first half of 2022.
Meanwhile, Seraphine’s group finance director John Bailey has announced he is to step down. Bailey will remain with Seraphine to ensure a smooth transition of the finance function to Williams after he takes up his new role.
David Williams, CEO of Seraphine, said: “Lee is a strong commercial and strategic CFO with experience in both growth and established businesses and recent listed business experience. I look forward to working with him and the executive leadership team as we continue to deliver the next phase of Seraphine’s growth strategy.”
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