Fashion brand Superdry has appointed Peter Sjölander as an independent non-executive director and chair of the board.
He will take over this week from current chair Peter Williams, who is stepping down from the board.
Sjölander is a former CEO of outdoor clothing company Helly Hansen, and previously spent 13 years at Nike in a number of leadership roles across marketing, product and general management. He has held a number of senior advisory and non-executive roles, and is currently a non-executive director of Dometic Group and Fiskars Oyj.
Julian Dunkerton, founder and chief executive of Superdry, said: “Peter has a tremendous track record of driving value creation and is a true digitally focused brand leader. The turnaround of Helly Hansen that he led when he was CEO, building a globally recognised brand with significant eCommerce revenues, was highly impressive, and through his work with leading global brands such as Nike, he has accumulated fantastic brand, digital and international experience, all of which will be invaluable as we emerge from the challenges of Covid and accelerate the reset of Superdry.”
Superdry has also confirmed the appointment of Shaun Wills as chief financial officer and an executive board member. Wills is a former finance director of Marks and Spencer’s clothing and home division.