Profile: Amanda Blanc, CEO of Aviva, brings a policy of change
The new chief executive has already announced a deal to sell a £1.6bn stake in Aviva’s Singapore business—and analysts expect more big changes to follow.
Image: Aviva
The newly appointed boss of Aviva this week backed herself to make a success of leading the insurance giant by investing £1m of her cash in the company’s shares. A clear signal to the market that the freshly minted chief executive believes in the future.
She’s not the only one. Aviva chair George Culmer declared his belief in Blanc when she was appointed: “I know she will bring real dynamism to Aviva and re-establish our credentials as a high-performing, innovative and customer-centric business.”
That statement comes loaded with the assumption that Blanc has a job on her hands. On her appointment analysts quoted in the press te
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