What every business can do to help during this crisis
The Covid-19 pandemic does not render us completely helpless. Large corporations, small businesses and communities can work together to build a sustainable future.
Image: Gerasimov_foto_174/Shutterstock
The 2020 Edelman Trust Barometer—surveying 34,000 people in 28 countries—showed that 74% of people expect their CEOs to take the lead on change to address global issues. In the context of Covid-19, a follow-up survey with 10,000 people in 10 countries re-affirms that people trust their employers to respond effectively and responsibly to the pandemic, and 78 percent want businesses to act to protect employees and local communities.
I spoke with four experts on the role of businesses in the context of the global virus: Peter Bakker (president and CEO of the World Business Council for Sustainable Development—WBCSD), Lise Kingo (CEO and
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