It is a cold December morning in Paris. A group of concerned investors is gathered in a conference room with a beautiful view. We are all there to discuss environmental, social and governance matters (ESG). I am seated behind a lady who is the face of ESG for a large investment firm. The first thing I notice is that she is surrounded by a cloud of perfume that smells like a brand notorious for animal testing. Draped around her chair is a stylish and expensive-looking coat, which is lined with real fur. As I am trying to wrap my head around this, she reaches for a handbag which carries the label of a company known for unfair labour conditions. That led me to wonder the following: If we criticise corporations for producing these product