The case of China’s innovative Longfor Properties, which trailblazed corporate culture reform in China, proves that “When in Rome, do as the Romans do” is not a recipe for innovation.
Innovation is the number-one priority of today’s CEOs. They correctly perceive that the fast-turning treadmill of disruption topples organisations that stand still. The only sure-fire way to stay on top is to consistently introduce products and services that provide unique, superior value and defy expectations.
So why are there so few consistently innovative organisations? And when the innovative spark does appear, why does it so often fail to ignite and sustain itself?
Innovation is like an icebe
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