Research shows an improvement in public opinion on ethical business behaviour. But is business really behaving more ethically, or does it just appear more favourable when compared with other scandal-hit sectors?
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Every year, the Institute of Business Ethics (IBE) asks the British public their opinion on business behaviour. This year, the survey shows that the public’s general opinion about ethical business behaviour has improved.
More than half (52%) now say they consider that business behaves ethically—a slight recovery from the dramatic dive to 48% last year, but not yet back up to 2015 levels (59%).
The strength of negative opinion is also
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