Boards are beginning to acknowledge that sustainability is no longer a siloed concept, but a crucial strategy that lies at the heart of responsible, profitable business, with long-term rewards for both stakeholders and society.
Sustainability has become more than a trendy buzzword in business in the past few years as an increasing number of companies are putting it at the centre of their strategies. Boards are waking up to the fact that there is more to a sustainably run business than eco-friendly behaviour. They are seeing the broader picture and shifting to a business model that takes more responsibility for all stakeholders—including employees and supply chains—and focuses on efficient, cost-effective operational strategies that can help boost the bottom line. “Business leaders are realising that it is not possible to run a successful company i