Chinese appetite for European investment has become ever more sophisticated, but it still pays for both parties to be aware of cultural and operational differences that may arise.
Five years ago if European companies—irrespective of the industry sector—were seeking new investors, they could count on direct foreign investment from China. Indeed, Chinese ownership of European organisations is deeper and more widespread than is often imagined.
Today, however—although there is arguably more money to invest—the tenor of Chinese investment has changed. Their interests have matured, their approach is more sophisticated and they have become focused on specific target markets. In short, the Chinese appetite for European investment has refined.
Nikko Fu, senior manager of Mazars’ Global China Services in France, says
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