There’s an awful lot of talk about the upcoming digital revolution, when our lives will be transformed irrevocably by new technology. And it’s change that we all face: changing ways of managing our lives and doing business, or the new digital economy.

Echoes of Aldous Huxley’s Brave New World, maybe, but digital change is already upon us, whether we like it or not.

We can choose to use the new technology to our advantage, as Board Agenda’s Secret NED argues. And, according to one digital entrepreneur, we can choose to be optimistic about the opportunities that digital technology presents, thereby avoiding any “dystopian” outcomes we may fear.

In a recent report, Business in the Community argues that business must ensure the digital revolution is inclusive, making sure that no-one is left behind. Currently—and perhaps unsurprisingly—not everyone is equipped and prepared for such transformation.

Those who resist the revolution will surely be left behind, such is the juggernaut that is modern technology. But whether or not we feel ready to adapt and embrace the new digital age, Higgins proposes a new kind of digital transformation—a counter-revolution, of sorts.

It’s change, but not as you know it.