The complexities and changing business environment associated with the digital age do not alter the importance of ethical principles, according to a major study of accountants. But that doesn’t mean it’s going to be easy.
While businesses adapt to operating in a digital environment, the vast majority of business people place ethics as “very important” in this climate.
A major survey of 10,000 accountants by the Association of Chartered Certified Accountants (ACCA) found that nine out of ten rated ethics as important in the digital age—with 77% claiming it was “very important”.
Some 94% of executives questioned in the Ethics and trust in a digital age report said that their ethical behaviour helped the organisation they work for build trust with internal and external stakeholders.
A similar percentage of all respondents said that the ethical
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