Research from EY reveals a shift in corporate culture and strategy, with two-thirds of board executives polled saying they are “profoundly rethinking” their company’s purpose.
Just 15% of global board directors say their company's purpose is to maximise shareholder value, according to a survey from EY.
The research, which polled 1,400 business leaders from around the world and represents a significant shift in corporate culture and strategy, found that one in ten companies say their purpose is to bring value to their employees.
A hefty two-thirds of those questioned said they are "profoundly rethinking" their company's purpose, while 73% say that integrating corporate purpose into their organisations is the key to success in an uncertain global economy.
EY's report, How can purpose reveal a path through
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Digital collaboration between a large, traditional company and a technology start-up could be the beginning of a beautiful relationship—as long as careful consideration is given to the compatibility of corporate culture and values.
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