Non-executives need to set the right course to prevent corporate titans from sinking like the Titanic in environmental disaster.
Imagine a ship going full steam ahead into dangerous waters. The captain stands on the deck with a telescope in hand, but is not looking through it to watch for dangers that could lie just over the horizon.
The captain agrees that there is probably a big iceberg out there somewhere and that hitting it could sink the ship. But the captain doesn’t slow down and maintains the course that has been set.
This is the current response from most businesses leaders to climate change and resource scarcity.
Society now faces environmental ch
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