EcoDa chairman says one way to rebuild trust in business is for chief executives to speak up on “broader issues of society”.
Chief executives should speak up on societal issues where they coincide with corporate values, according to the head of Europe's body representing directors.
Irene Prijovic, chair of ecoDa—the European Confederation of Directors' Associations—said that chief executives speaking out would help rebuild trust, and it had to go beyond being reported in the press.
She said that the personal communications of CEOs and other intellectuals broadens trust, as well as "through new media where our buyers, employees and other companies’ stakeholders are present".
She added: "CEOs and experts should not conform but should speak up on broad
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