ITV chief executive Adam Crozier is to join Whitbread—which owns the Premier Inn and Costa chains—as non-executive director.
Crozier has been chief executive of Royal Mail and the Football Association and recently served as non-executive at G4S, Debenhams and Camelot.
Richard Baker, chairman of Whitbread PLC, said “Adam is a very high-quality business leader, with a strong background in business transformations, brands, communication and marketing and his expertise will be of great value to the Whitbread Board as we continue to expand our successful Premier Inn and Costa brands. ”
Crozier has run ITV since 2010 and hit the headlines last year when the business acquired Dutch company Talpa Media, creators of talent show The Voice and signalling a repositioning of the company from broadcaster to content producer.
The Financial Times recently speculated that talk of a takeover of ITV was underway.